We’ve all been on a webinar at some time or other. You know, that online meeting where professionals in all industries interact with leads/customers/students/etc., in real-time. Webinar Marketing is the act of using these seminars to better promote your business & your products/services. Other uses include product demonstrations and education. Simply put, webinars benefit your business. Here are four areas that will benefit from hosting webinars.
- Content
Content is king, right? But how do you create enough of that quality content? Your online seminars can be recorded, edited, and repurposed into additional pieces of content. Like posting clips of it to your FB or IG story. Take it further and upload it to YouTube. You can even add certain parts to your website. Or use the transcripts of your webinars for blog posts and social media updates.
- Traffic
Online videos will make up 82% of all consumer internet traffic by the end of 2022. Meaning your target audience is actively looking for video content. Search engines give websites with high-quality videos a higher ranking in their results pages. Reposting webinars to your website and social pages will drive a consistent stream of targeted traffic to your online properties for free.
- Brand Awareness
If people can remember your brand before others, you’re on your way to success. Webinars get your brand in front of more people, thus increasing your brand awareness every time you host a new online event. More than that, it can boost your standing in your audiences’ eyes. That way, they feel comfortable buying from you in the future.
- Engagement
Hosting a webinar is quality engagement time with your audience in real-time. This is a benefit that very few marketing channels can claim. You’ll be able to see and hear each other as if you’re all standing in the same room. It’s a level of engagement that leads to a better understanding of your target audience, the audience having a better understanding of you, and the development of deeper relationships and greater customer loyalty.
Webinar marketing is obviously beneficial so start planning your first webinar. If you have questions contact the Integrity Media team. Put our 25 years of marketing experience to work for you. Your free consultation is just a call or email away.
