Integrity BlogThe blog that knows more

Digital Marketing

Best Times to Post on Social Media

So, you created a social media page for your business. Now what? Social media engagement levels are way up compared to last year. Because of this shift in behavior, social media showed some notable changes during the most active hours, which begs the question, what are the best times and days to post on social media? Best times will vary…
integrity-media
June 29, 2021
Digital Marketing

How to Market to a Facebook Group

Have you considered marketing your business to Facebook groups? You should. Facebook’s ability to create is an effective marketing tool when done right. Facebook prioritizes content from groups that users frequently engage with. If you consistently publish to your group and your audience is reacting or posting content, you are feeding the Facebook algorithm correctly. So how do you integrate…
integrity-media
June 1, 2021
Digital Marketing

Best Video Lengths for Social Media

Videos are on every social platform. They range from short promos on Instagram to quick clips on Twitter to longer live streams on Facebook. It’s no secret that video engagement is rapidly increasing. From 2019 to 2020 there was a 31% increase in weekly video plays. Since March 2020, that number increased by 65%. This makes video marketing a priority.…
integrity-media
May 3, 2021
Digital Marketing

New Opportunity for Digital Marketers

It’s been nearly a year of quarantine and social distancing and the change in social behaviors has been felt across every industry. For example, Twitch, a streaming service, logged 5 billion watch hours in Q2 and saw a 2,662% increase year-over-year. One of the most popular channels on Twitch presents a great opportunity for digital marketers. Most Popular Twitch Channel…
integrity-media
April 1, 2021
Digital Marketing

3 Ways to Succeed with Facebook Ads

Facebook’s multi-billion user base, cutting-edge ad platform, detailed targeting options, and extensive list of case studies make it an ideal place to market your business. But it is not as simple as it appears and not everyone sees instant results. Facebook Ads have become extremely competitive, making it crucial to do things correctly to avoid wasting time and money. If…
integrity-media
March 1, 2021
Digital Marketing

Why is Social Media Marketing Important for Your Business?

73% of businesses report that social media marketing is effective for their business. With the right social media strategy, you can gain brand awareness, increase traffic, and generate leads. If you currently do not do any social media marketing, it is the equivalent of having a flip phone in this era of smartphones. Still, questioning it? The answer is yes!…
integrity-media
February 2, 2021
Digital Marketing

Three Ways to Increase Customer Engagement

We hear the phrase “customer engagement” often, but what does it mean and how do you, as a brand, get some of that engagement?  Engagement comes from an emotional connection made between consumers and a brand. This connection is what ultimately leads to a positive experience. Offering high-quality customer service builds the bridge to highly engaged and loyal customers that…
integrity-media
January 6, 2021
Digital Marketing

3 signs its time for a new marketing strategy

Having a marketing strategy for your company is business 101. Otherwise, how is anyone supposed to know your business exists? Too many businesses put marketing last on the priority list and never commit to creating a brand voice. But if you a business that actively markets and advertises, reviewing and adjusting that strategy in a timely manner is important too.…
integrity-media
December 1, 2020
Digital Marketing

Should you switch marketing agencies? 3 Signs it’s time

Partnering with a marketing agency is a good idea for any business, small or large. It allows the business owners to focus on running their show, while a trusted partner manages the marketing and advertising budget. A good agency adds value to a brand and in many ways becomes an extension of that brand. But as in any relationship, complacency…
integrity-media
October 31, 2020
Digital Marketing

5 Retargeting Mistakes to Avoid

Digital marketing is not complete without site retargeting.   Site retargeting (remarketing) is a helpful marketing tool that increases website traffic and brand recall. This is done by delivering ads to people who have previously visited your website, but did not convert. Visitors that are retargeted return to your site more often than those that aren't. By avoiding the five…
integrity-media
August 20, 2020