Integrity BlogThe blog that knows more

Have you considered marketing your business to Facebook groups? You should. Facebook’s ability to create is an effective marketing tool when done right. Facebook prioritizes content from groups that users frequently engage with. If you consistently publish to your group and your audience is reacting or posting content, you are feeding the Facebook algorithm correctly. So how do you integrate…

Videos are on every social platform. They range from short promos on Instagram to quick clips on Twitter to longer live streams on Facebook. It’s no secret that video engagement is rapidly increasing. From 2019 to 2020 there was a 31% increase in weekly video plays. Since March 2020, that number increased by 65%. This makes video marketing a priority.…

It’s been nearly a year of quarantine and social distancing and the change in social behaviors has been felt across every industry. For example, Twitch, a streaming service, logged 5 billion watch hours in Q2 and saw a 2,662% increase year-over-year. One of the most popular channels on Twitch presents a great opportunity for digital marketers. Most Popular Twitch Channel…

Facebook’s multi-billion user base, cutting-edge ad platform, detailed targeting options, and extensive list of case studies make it an ideal place to market your business. But it is not as simple as it appears and not everyone sees instant results. Facebook Ads have become extremely competitive, making it crucial to do things correctly to avoid wasting time and money. If…

73% of businesses report that social media marketing is effective for their business. With the right social media strategy, you can gain brand awareness, increase traffic, and generate leads. If you currently do not do any social media marketing, it is the equivalent of having a flip phone in this era of smartphones. Still, questioning it? The answer is yes!…

We hear the phrase “customer engagement” often, but what does it mean and how do you, as a brand, get some of that engagement?  Engagement comes from an emotional connection made between consumers and a brand. This connection is what ultimately leads to a positive experience. Offering high-quality customer service builds the bridge to highly engaged and loyal customers that…

Having a marketing strategy for your company is business 101. Otherwise, how is anyone supposed to know your business exists? Too many businesses put marketing last on the priority list and never commit to creating a brand voice. But if you a business that actively markets and advertises, reviewing and adjusting that strategy in a timely manner is important too.…

Partnering with a marketing agency is a good idea for any business, small or large. It allows the business owners to focus on running their show, while a trusted partner manages the marketing and advertising budget. A good agency adds value to a brand and in many ways becomes an extension of that brand. But as in any relationship, complacency…

  Site retargeting (remarketing) is a helpful marketing tool that increases website traffic and brand recall. This is done by delivering ads to people who have previously visited your website but did not convert. Visitors that are retargeted return to your site more often than those that aren't. By avoiding the mistakes below, you can maximize your retargeting success.  …

You’re a smart and busy business owner. You know you need to market and advertise your business, but it’s hard to get a plan together when you’re so busy every day running the show. When you finally carve out some time to get in front of an advertising rep, he or she extols the benefits and virtues of the communications…