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3 Reasons Why Your Website Should Be Built in WordPress Digital Marketing

3 Reasons Why Your Website Should Be Built in WordPress

Every business needs a website. Amazingly, there are still companies out there, without a website, relying on Facebook, or directories to be their web presence. This is not sufficient and can result in lost market share. Before selecting a website designer, inquire about the platform your site will be built on. If the answer is not WordPress you should consider…
integrity-media
December 2, 2022
Why Connected TV? Digital Marketing

Why Connected TV?

A connected TV, simply put is a device that supports video content streaming. It’s usually the biggest screen in the house and many homes have multiple connected TVs. Content can be streamed from a multitude of providers and through different kinds of devices. Cable TV, Xbox, PlayStation, Roku, Amazon Fire, Apple TV, and others are a few examples of where…
integrity-media
October 27, 2022
Why Hiring a Digital Marketing Agency is Key Digital Marketing

Why Hiring a Digital Marketing Agency is Key

Almost overnight, technology has changed the face of advertising. TV, radio, and print, traditional advertising methods that have been around forever, are no longer as effective as they once were. Our busy schedules and the way we consume content have changed. Newspapers and magazines have gone digital, altering the news cycle. We no longer make it a point to sit…
integrity-media
September 30, 2022
Contextual vs. Behavioral Targeting: What are they? Which Should You Use? Digital Marketing

Contextual vs. Behavioral Targeting: What are they? Which Should You Use?

There are many ways to reach your audience through digital targeting. Google Ads, Facebook Ads, and SEO are just a few of the methods available to marketers. The focus of this article is on two options that can get your message in front of the right people; contextual and behavioral targeting. They are similar in many ways but differ in…
integrity-media
August 29, 2022
You Need Audience Targeting Digital Marketing

You Need Audience Targeting

According to the experts who track such things, consumers are exposed to as many as 10,000 ads per day.  That is much more input to process than years ago when traditional advertising such as TV, Radio, Newspaper, or Billboards were pretty much the only games in town. Now people have multiple connected devices in-home, all telling them, buy this, try…
integrity-media
July 25, 2022
Benefits of Blending Digital with Traditional Marketing Digital Marketing

Benefits of Blending Digital with Traditional Marketing

Both digital and traditional marketing offers many benefits to businesses. Yes, most people are online nowadays, but traditional marketing still has leverage in the marketing world. That is because not everyone is online all the time. Many people still listen to the radio, watch television, and read the newspaper and magazines. Combining traditional & digital marketing opens the doors to…
integrity-media
June 29, 2022
Elements of a Modern Web Design Digital Marketing

Elements of a Modern Web Design

3 Elements of a Modern Web Design People use websites for all kinds of things; socializing, streaming, purchasing, streaming, etc. And they do these activities at any hour of the day. They expect a good online experience and pleasing web design at the center of their interactions. An effective design creates visual appeal and has SEO techniques implemented, to assist…
integrity-media
May 31, 2022
Benefits of Webinar Marketing Digital Marketing

Benefits of Webinar Marketing

We’ve all been on a webinar at some time or other. You know, that online meeting where professionals in all industries interact with leads/customers/students/etc., in real-time. Webinar Marketing is the act of using these seminars to better promote your business & your products/services. Other uses include product demonstrations and education. Simply put, webinars benefit your business. Here are four areas…
integrity-media
February 28, 2022