Digital Marketing

Money alone can’t increase Google rank, but with a little time and strategy, you can improve your position on the search engine results page. Here are a few ways to improve your Google search rank. Improve user experience The top four ranking factors are website visits, time on site, pages per session, and bounce rate. All four are directly related…

Content marketing is a great way to build brand awareness, but it can accomplish so much more. Here are three areas to focus on to improve your content and increase your odds for conversion.   Research The first step is to have a solid strategy. Researching your target audience helps you create content that they care about. Not sure who…

We’ve all been on a webinar at some time or other. You know, that online meeting where professionals in all industries interact with leads/customers/students/etc., in real-time. Webinar Marketing is the act of using these seminars to better promote your business & your products/services. Other uses include product demonstrations and education. Simply put, webinars benefit your business. Here are four areas…

Keyword research is the first step to creating a website that is in lockstep with what consumers near you are searching for. Search engine optimization or SEO is the bread and butter of digital marketing and should be your number one priority. When internet users go on a search, they use keywords. For example, a woman looking for a new…

You’re a smart business owner and you know marketing is important. But it’s hard to get a plan together when you’re running the show every day. So, you finally find time to get in front of an advertising rep, they highlight the benefits and virtues of the communications channel they represent. Regardless of the product, they all sing a similar…

Throughout the year consumers, buying habits fluctuate. So, as a marketer, it’s important to update your marketing strategy with the ebb and flow of business to keep things fresh. Not sure how? Here are a few suggestions.   Google Trends This tool uses real-time data so that you see when and what consumers and potential customers are interested in, as…

Content creation takes up a lot of time and ideas don’t always come quickly. So, is it ok to reuse a few pieces? Of course, it is, we’ll show you how. Repurposing content means changing the format of your original content to make it more accessible and relevant for different audiences. You can convert: Blog posts into videos Videos into…

The Nike swoosh. The Golden Arches. The Target, ummm, target. Three images that are synonymous with their brand. Great logos and brand recognition aren’t just for big businesses. Small businesses can benefit from a resonant logo too. An impactful logo has the power to build trust, to tell clients who you are, what you do, and the benefits you offer.…

Is your website optimized for local voice search? Voice searches are three times more likely to be for local information than not. You know the drill; you’re home, or out and you need a quick answer. So, you take out your phone or you ask Alexa, Siri, Hey Google, etc. Even in the age of one-day shipping, locals consumers will…

Where should I spend my marketing dollars? We hear this question every single day. And the answer is…..well, there is no straightforward answer. When you consider all the parts that make up a marketing budget, like advertising, public relations, promotions, social media, print ads, sponsorships, collateral, and events, you realize this requires a well-researched answer. It also begs another question;…