Digital Marketing

As technology advances, mobile devices have become ubiquitous. We use our mobile devices for everything now. We access the internet, shop, and research from anywhere in the world. For marketers this means a mobile-optimized website is essential for any business. A mobile-optimized website ensures visitors who access your site from mobile devices have a quality experience. It also eliminates any…

If you’ve been struggling to grow your brand’s social presence, you’re not alone. Competition is fierce and followers have higher expectations. So, building your brand’s presence may seem even more difficult. Let’s break down 3 of the most common social media marketing challenges. For each hurdle, we’ll give you a couple of solutions that can help.   Time Messages. Notifications.…

As a digital agency that’s constantly looking for ways to give our clients an advantage, we recommend influencer marketing as part of a digital marketing plan to help get brands on the map. Influencer marketing is a relationship between a brand and a trusted figure with a loyal following. The influencer promotes the brand's products or services through various media…

Short videos are one of the hottest trends in digital content. From TikTok to Instagram Reels, short videos are a great way to quickly grab your audience's attention and keep them engaged with your content. They’re easy to consume, entertaining, and highly shareable. Videos have always been one of the most effective ways to capture the attention of your audience.…

It’s a new year, so you're probably reevaluating some details about your business. To be specific, the marketing team that serves you. There are many reasons why you’re considering a new marketing agency. If any of the following sound like you, then we recommend you switch.   Unhappy Everything is great in the beginning, but time reveals all. Are you…

Every business needs a website. Amazingly, there are still companies out there, without a website, relying on Facebook, or directories to be their web presence. This is not sufficient and can result in lost market share. Before selecting a website designer, inquire about the platform your site will be built on. If the answer is not WordPress you should consider…

A connected TV, simply put is a device that supports video content streaming. It’s usually the biggest screen in the house and many homes have multiple connected TVs. Content can be streamed from a multitude of providers and through different kinds of devices. Cable TV, Xbox, PlayStation, Roku, Amazon Fire, Apple TV, and others are a few examples of where…

Almost overnight, technology has changed the face of advertising. TV, radio, and print, traditional advertising methods that have been around forever, are no longer as effective as they once were. Our busy schedules and the way we consume content have changed. Newspapers and magazines have gone digital, altering the news cycle. We no longer make it a point to sit…

There are many ways to reach your audience through digital targeting. Google Ads, Facebook Ads, and SEO are just a few of the methods available to marketers. The focus of this article is on two options that can get your message in front of the right people; contextual and behavioral targeting. They are similar in many ways but differ in…

According to the experts who track such things, consumers are exposed to as many as 10,000 ads per day.  That is much more input to process than years ago when traditional advertising such as TV, Radio, Newspaper, or Billboards were pretty much the only games in town. Now people have multiple connected devices in-home, all telling them, buy this, try…