Digital Marketing

Almost overnight, technology has changed the face of advertising. TV, radio, and print, traditional advertising methods that have been around forever, are no longer as effective as they once were. Our busy schedules and the way we consume content have changed. Newspapers and magazines have gone digital, altering the news cycle. We no longer make it a point to sit…

There are many ways to reach your audience through digital targeting. Google Ads, Facebook Ads, and SEO are just a few of the methods available to marketers. The focus of this article is on two options that can get your message in front of the right people; contextual and behavioral targeting. They are similar in many ways but differ in…

According to the experts who track such things, consumers are exposed to as many as 10,000 ads per day.  That is much more input to process than years ago when traditional advertising such as TV, Radio, Newspaper, or Billboards were pretty much the only games in town. Now people have multiple connected devices in-home, all telling them, buy this, try…

Both digital and traditional marketing offers many benefits to businesses. Yes, most people are online nowadays, but traditional marketing still has leverage in the marketing world. That is because not everyone is online all the time. Many people still listen to the radio, watch television, and read the newspaper and magazines. Combining traditional & digital marketing opens the doors to…

3 Elements of a Modern Web Design People use websites for all kinds of things; socializing, streaming, purchasing, streaming, etc. And they do these activities at any hour of the day. They expect a good online experience and pleasing web design at the center of their interactions. An effective design creates visual appeal and has SEO techniques implemented, to assist…

Money alone can’t increase Google rank, but with a little time and strategy, you can improve your position on the search engine results page. Here are a few ways to improve your Google search rank. Improve user experience The top four ranking factors are website visits, time on site, pages per session, and bounce rate. All four are directly related…

Content marketing is a great way to build brand awareness, but it can accomplish so much more. Here are three areas to focus on to improve your content and increase your odds for conversion.   Research The first step is to have a solid strategy. Researching your target audience helps you create content that they care about. Not sure who…

We’ve all been on a webinar at some time or other. You know, that online meeting where professionals in all industries interact with leads/customers/students/etc., in real-time. Webinar Marketing is the act of using these seminars to better promote your business & your products/services. Other uses include product demonstrations and education. Simply put, webinars benefit your business. Here are four areas…

Keyword research is the first step to creating a website that is in lockstep with what consumers near you are searching for. Search engine optimization or SEO is the bread and butter of digital marketing and should be your number one priority. When internet users go on a search, they use keywords. For example, a woman looking for a new…

You’re a smart business owner and you know marketing is important. But it’s hard to get a plan together when you’re running the show every day. So, you finally find time to get in front of an advertising rep, they highlight the benefits and virtues of the communications channel they represent. Regardless of the product, they all sing a similar…