The Evolution of TV Advertising: Navigating the Shift to CTV 
It's no secret that television is undergoing a significant transformation, a fact underscored by this year's headlines. For instance, Peacock's exclusive streaming of an NFL playoff game attracted an unprecedented 23 million viewers. Disney is introducing shoppable ads, while Netflix has secured the rights to the most sought-after wrestling show in a landmark $5 billion agreement. Moreover, giants like Disney,…
integrity-mediaMay 1, 2024