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Digital Marketing

Digital Marketing

Is Your Website Mobile Optimized?

As technology advances, mobile devices have become ubiquitous. We use our mobile devices for everything now. We access the internet, shop, and research from anywhere in the world. For marketers this means a mobile-optimized website is essential for any business. A mobile-optimized website ensures visitors who access your site from mobile devices have a quality experience. It also eliminates any…
integrity-media
April 27, 2023
Digital Marketing

3 Challenges of Managing Social Media Channels

If you’ve been struggling to grow your brand’s social presence, you’re not alone. Competition is fierce and followers have higher expectations. So, building your brand’s presence may seem even more difficult. Let’s break down 3 of the most common social media marketing challenges. For each hurdle, we’ll give you a couple of solutions that can help.   Time Messages. Notifications.…
integrity-media
April 5, 2023
Digital Marketing

Influencer Marketing is Evolving

As a digital agency that’s constantly looking for ways to give our clients an advantage, we recommend influencer marketing as part of a digital marketing plan to help get brands on the map. Influencer marketing is a relationship between a brand and a trusted figure with a loyal following. The influencer promotes the brand's products or services through various media…
integrity-media
February 1, 2023
Digital Marketing

Get to the point, short videos are best!

Short videos are one of the hottest trends in digital content. From TikTok to Instagram Reels, short videos are a great way to quickly grab your audience's attention and keep them engaged with your content. They’re easy to consume, entertaining, and highly shareable. Videos have always been one of the most effective ways to capture the attention of your audience.…
integrity-media
January 24, 2023
Digital Marketing

Do You Need a New Marketing Agency?

It’s a new year, so you're probably reevaluating some details about your business. To be specific, the marketing team that serves you. There are many reasons why you’re considering a new marketing agency. If any of the following sound like you, then we recommend you switch.   Unhappy Everything is great in the beginning, but time reveals all. Are you…
integrity-media
January 3, 2023
Digital Marketing

3 Reasons Why Your Website Should Be Built in WordPress

Every business needs a website. Amazingly, there are still companies out there, without a website, relying on Facebook, or directories to be their web presence. This is not sufficient and can result in lost market share. Before selecting a website designer, inquire about the platform your site will be built on. If the answer is not WordPress you should consider…
integrity-media
December 2, 2022
Digital Marketing

Why Connected TV?

A connected TV, simply put is a device that supports video content streaming. It’s usually the biggest screen in the house and many homes have multiple connected TVs. Content can be streamed from a multitude of providers and through different kinds of devices. Cable TV, Xbox, PlayStation, Roku, Amazon Fire, Apple TV, and others are a few examples of where…
integrity-media
October 27, 2022
Digital Marketing

Why Hiring a Digital Marketing Agency is Key

Almost overnight, technology has changed the face of advertising. TV, radio, and print, traditional advertising methods that have been around forever, are no longer as effective as they once were. Our busy schedules and the way we consume content have changed. Newspapers and magazines have gone digital, altering the news cycle. We no longer make it a point to sit…
integrity-media
September 30, 2022
Digital Marketing

You Need Audience Targeting

According to the experts who track such things, consumers are exposed to as many as 10,000 ads per day.  That is much more input to process than years ago when traditional advertising such as TV, Radio, Newspaper, or Billboards were pretty much the only games in town. Now people have multiple connected devices in-home, all telling them, buy this, try…
integrity-media
July 25, 2022