Digital Marketing

Where should I spend my marketing dollars? We hear this question every single day. And the answer is…..well, there is no straightforward answer. When you consider all the parts that make up a marketing budget, like advertising, public relations, promotions, social media, print ads, sponsorships, collateral, and events, you realize this requires a well-researched answer. It also begs another question;…

So, you created a social media page for your business. Now what? Social media engagement levels are way up compared to last year. Because of this shift in behavior, social media showed some notable changes during the most active hours, which begs the question, what are the best times and days to post on social media? Best times will vary…

Have you considered marketing your business to Facebook groups? You should. Facebook’s ability to create is an effective marketing tool when done right. Facebook prioritizes content from groups that users frequently engage with. If you consistently publish to your group and your audience is reacting or posting content, you are feeding the Facebook algorithm correctly. So how do you integrate…

Videos are on every social platform. They range from short promos on Instagram to quick clips on Twitter to longer live streams on Facebook. It’s no secret that video engagement is rapidly increasing. From 2019 to 2020 there was a 31% increase in weekly video plays. Since March 2020, that number increased by 65%. This makes video marketing a priority.…

It’s been nearly a year of quarantine and social distancing and the change in social behaviors has been felt across every industry. For example, Twitch, a streaming service, logged 5 billion watch hours in Q2 and saw a 2,662% increase year-over-year. One of the most popular channels on Twitch presents a great opportunity for digital marketers. Most Popular Twitch Channel…

Facebook’s multi-billion user base, cutting-edge ad platform, detailed targeting options, and extensive list of case studies make it an ideal place to market your business. But it is not as simple as it appears and not everyone sees instant results. Facebook Ads have become extremely competitive, making it crucial to do things correctly to avoid wasting time and money. If…

73% of businesses report that social media marketing is effective for their business. With the right social media strategy, you can gain brand awareness, increase traffic, and generate leads. If you currently do not do any social media marketing, it is the equivalent of having a flip phone in this era of smartphones. Still, questioning it? The answer is yes!…

We hear the phrase “customer engagement” often, but what does it mean and how do you, as a brand, get some of that engagement?  Engagement comes from an emotional connection made between consumers and a brand. This connection is what ultimately leads to a positive experience. Offering high-quality customer service builds the bridge to highly engaged and loyal customers that…

Having a marketing strategy for your company is business 101. Otherwise, how is anyone supposed to know your business exists? Too many businesses put marketing last on the priority list and never commit to creating a brand voice. But if you a business that actively markets and advertises, reviewing and adjusting that strategy in a timely manner is important too.…

Partnering with a marketing agency is a good idea for any business, small or large. It allows the business owners to focus on running their show, while a trusted partner manages the marketing and advertising budget. A good agency adds value to a brand and in many ways becomes an extension of that brand. But as in any relationship, complacency…