Skip to main content
Category

Digital Marketing

Where To Spend Your Marketing Budget Digital Marketing

Where To Spend Your Marketing Budget

Where should I spend my marketing dollars? We hear this question every single day. And the answer is…..well, there is no straightforward answer. When you consider all the parts that make up a marketing budget, like advertising, public relations, promotions, social media, print ads, sponsorships, collateral, and events, you realize this requires a well-researched answer. It also begs another question;…
integrity-media
July 29, 2021
How to Market to a Facebook Group Digital Marketing

How to Market to a Facebook Group

Have you considered marketing your business to Facebook groups? You should. Facebook’s ability to create is an effective marketing tool when done right. Facebook prioritizes content from groups that users frequently engage with. If you consistently publish to your group and your audience is reacting or posting content, you are feeding the Facebook algorithm correctly. So how do you integrate…
integrity-media
June 1, 2021
Why is Social Media Marketing Important for Your Business? Digital Marketing

Why is Social Media Marketing Important for Your Business?

73% of businesses report that social media marketing is effective for their business. With the right social media strategy, you can gain brand awareness, increase traffic, and generate leads. If you currently do not do any social media marketing, it is the equivalent of having a flip phone in this era of smartphones. Still, questioning it? The answer is yes!…
integrity-media
February 2, 2021
Three Ways to Increase Customer Engagement Digital Marketing

Three Ways to Increase Customer Engagement

We hear the phrase “customer engagement” often, but what does it mean and how do you, as a brand, get some of that engagement?  Engagement comes from an emotional connection made between consumers and a brand. This connection is what ultimately leads to a positive experience. Offering high-quality customer service builds the bridge to highly engaged and loyal customers that…
integrity-media
January 6, 2021
3 signs its time for a new marketing strategy Digital Marketing

3 signs its time for a new marketing strategy

Having a marketing strategy for your company is business 101. Otherwise, how is anyone supposed to know your business exists? Too many businesses put marketing last on the priority list and never commit to creating a brand voice. But if you a business that actively markets and advertises, reviewing and adjusting that strategy in a timely manner is important too.…
integrity-media
December 1, 2020