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Money alone can’t increase Google rank, but with a little time and strategy, you can improve your position on the search engine results page. Here are a few ways to improve your Google search rank.

  1. Improve user experience

The top four ranking factors are website visits, time on site, pages per session, and bounce rate. All four are directly related to user experience. Load time is a main concern. 1 in 2 visitors abandon a website that takes more than 6 seconds to load. So, it’s a good idea to make sure your site is as fast as possible, It’s pretty simple: If your site is easy to use and offers valuable information, you’ll get more visitors, who will then stay longer on your site and visit more pages, and that will improve your search rank.

  1. Write good content

Having high-quality content on your website is one of the best ways to increase traffic and improve your search rank. Make sure your content is mistake-free, keyword-rich, mobile-optimized, written to address the specific needs of your target audience, and includes valuable links to additional internal and external content.

  1. Optimize images & links

Having quality links on your website is one of the best ways to boost traffic and establish the authority of your site, but links that bring up a 404-error hurt both your user experience and your search rank. Use a tool like BrokenLinkCheck or Dead Link Checker to find any broken links. Your images are crucial to also boost site speed and make it easier for Google to identify your web pages. Make sure all your website images are compressed, have descriptive filenames, and include alt text.

While these tips aren’t a replacement for a comprehensive SEO strategy, they will help get you on the right path.

Contact the Integrity Media team. Put our 25 years of marketing experience to work for you. Your free consultation is just a call or email away.

 

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