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You’re a smart and busy business owner. You know you need to market and advertise your business, but it’s hard to get a plan together when you’re so busy every day running the show.

When you finally carve out some time to get in front of an advertising rep, he or she extols the benefits and virtues of the communications channel they represent. Regardless of product, they all sing a similar song and it always sounds like a number one hit. Oh, and they all sell “digital impressions” (more on that in a later post), no matter what their main offering may be.

During that conversation the rep will throw out a bunch of acronyms and terms. Things like: CPP, KPI, SEM, GRP, CPM, PPC, CTR, SEO, OOH, OTT to name a few, with too many more to list. But you get my drift. They come fast and furious, flying above you, past you and around you. Let’s face it; no one wants to appear stupid, especially not a successful businessperson like yourself. So, you shake your head in agreement and make like you get it; all the while trying to decipher what some of those acronyms mean. You’re also wondering if this complicated mumbo-jumbo is even for you.

Fact is, it’s not your job to know these terms. It’s good to be familiar with them eventually, but your gig is to build and manage your business and your customers, to be great at what you do. Your job is to stay on top of your industry and keep up with advances in your area of expertise. That’s your job, and you’re awesome at it.

So how to navigate the sea of confusing acronyms and myriad communications channels available to you and your business?

Partner with Integrity Media. We have over two decades of media relationships in all mediums, and you can trust we put your business’ needs first. We know how to filter out the noise and create a strategic, integrated marketing communications plan that makes sense. We recommend the appropriate channels that best fit your needs while managing and optimizing that budget, making certain billing is accurate and delivery is completed as contracted, keeping vendors on their toes. It’s amazing what they can get away with when you don’t have a knowledgeable advocate actively defending your investment. Our experienced eyes are trained to notice if something is amiss, and Integrity Media will make sure any issues are quickly rectified.

Finally, we constantly review and optimize your results, creating a stronger, more efficient campaign as time goes on and we will show you, through measurable results and reporting, exactly how things are going.

So, get back to running your business the best way you know how and leave the marketing acronyms to Integrity Media. You’ll be glad you did.

Your free consultation is a call or email away.

Looking forward to hearing from you!


Author integrity-media

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