You’re a smart business owner and you know marketing is important. But it’s hard to get a plan together when you’re running the show every day.
So, you finally find time to get in front of an advertising rep, they highlight the benefits and virtues of the communications channel they represent. Regardless of the product, they all sing a similar song, and it always sounds like a number one hit. Oh, and they all sell “digital impressions” (more on that in a later post), no matter what their main offering may be.
During that conversation, the rep will throw out a bunch of acronyms and terms. Things like: CPP, KPI, SEM, GRP, CPM, PPC, CTR, SEO, OOH, OTT, etc. Let’s face it; no one wants to appear stupid, especially not a successful business person like yourself. So, while trying to decipher what some of those acronyms mean, you shake your head in agreement and make like you get it. At the same time, you’re wondering if this complicated mumbo-jumbo is even for you.
Luckily, it’s not your job to know these terms. It’s good to be familiar with them, eventually, but your focus is managing your business and your customers. While also staying on top of your industry and keeping up with advances in your area of expertise. That’s your job, and you’re awesome at it.
So how do you navigate the sea of confusing acronyms and communication channels?
Partner with Integrity Media. We have over two decades of media relationships in all mediums, and you can trust that we put your business’ needs first. We filter out the noise and create a strategic, integrated marketing communications plan that makes sense. Recommending the appropriate channels that best fit your needs while managing and adjusting that budget. While ensuring that billing is accurate and delivery is completed as contracted, keeping vendors on their toes. It’s amazing what they can get away with when you don’t have a knowledgeable advocate actively defending your investment. Our experienced eyes are trained to notice if something is amiss, and we will make sure any issues are quickly rectified.
Finally, we constantly review and optimize your results, creating a stronger, more efficient campaign. As time goes, we show you exactly how things are going through measurable results and reporting.
So, get back to running your business the best way you know how and leave the marketing acronyms to Integrity Media. You’ll be glad you did.
Your free consultation is a call or email away. Looking forward to hearing from you!