We hear the phrase “customer engagement” often, but what does it mean and how do you, as a brand, get some of that engagement? Engagement comes from an emotional connection made between consumers and a brand. This connection is what ultimately leads to a positive experience. Offering high-quality customer service builds the bridge to highly engaged and loyal customers that will spend more and help your business grow. Here are 3 tips to help you boost your customer engagement.
- Are you using YouTube?
If you are not leveraging YouTube as a tool to increase customer engagement, then you should start now. Research shows that you can reach 91% of millennials by simply using YouTube. There are two ways to use this platform. The first being YouTube ads and the second by having your own channel. Videos are believed to receive nearly 1200% more engagement than text or images. It’s 2021, video is the default medium. Fewer people want to read a paragraph of information. The best part is that you already have the equipment needed! A phone, personality, and expertise. So, get to it and start now!
- Create original Social Media posts
It is a turn off to see multiple posts with the same wording or style. People just get tired of it. Instead of copying the same format, integrate the personality of your business into the post. Sure, it can be hard to do, so look at some competing brands for some ideas but always remember to stay true to your brand. Don’t know how to integrate personality? Here are some questions to help you get started.
- What does your company do?
- What services or products do you offer?
- What is your company’s culture like?
When building personality, remember to do some engaging yourself. For instance, responding to and liking comments and sharing relatable reviews from happy clients.
- The Power of Word of Mouth
We’ve all been told about a product or service to try by a friend, family member, or maybe even a stranger. We’ve also been told of a bad experience they might have had. Most of the time when you hear of a bad experience, you already place that product, service, or brand in your “not going there” list. So, we can admit that word of mouth is powerful. Therefore, customer experience should be at the top of your priorities list. According to LyfeMarketing, around 71% of consumers with positive interaction are more likely to recommend your brand to friends and family. Online ads can only do so much. Not sure where to start? Check out these 3 tips.
- Train your team or staff to offer high-quality customer service.
- Answer honestly to followers or subscribers on all social media platforms you use.
- Use personalized emails to make your customers feel valued.
Need more help? Don’t panic, contact the Integrity Media team. Put our 25 years of marketing experience to work for you. Your free consultation is just a call or email away.
We look forward to hearing from you!