73% of businesses report that social media marketing is effective for their business. With the right social media strategy, you can gain brand awareness, increase traffic, and generate leads. If you currently do not do any social media marketing, it is the equivalent of having a flip phone in this era of smartphones.
Still, questioning it? The answer is yes! Here are three reasons why you need a social media strategy.
Connect with consumers!
Today’s consumers expect all businesses to have a presence on at least one platform. Social media is the best free tool to directly connect and learn from a consumer. How? People all over the world use platforms such as Instagram, Facebook, or Twitter to update their status and share favorite moments with others through pictures or videos. They recommend and review products and services through their personal pages. This means if you have a social media page for your company, you can comment, like, and share these reviews. Through posts and comments, you can learn what your market thinks and wants and let them know you have what they need.
- Build relationships!
Online users do not care for pushy marketers. They are on these networks to socialize. If you want to use social media to only sell, then you will not have much luck finding long term consumers. Bombarding followers with sales will eventually backfire. Most people do not want to see every post be about the same products/services. You can stand out from the competition by being more realistic and relatable. Try sharing content that identifies with your company and your values. Be authentic and engage with the audience by replying to comments and questions as well as sharing consumer posts. Eventually, it builds a community where your buyers feel like their opinions matter.
- Get access to various markets!
The Pew Research Center recently found that 68% of American adults are Facebook users. Within 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Among Americans 65 and older, 37% are social media users. You are introduced to new leads and opportunities to further expand your business.
Still skeptical about social media marketing or have more questions? Contact the Integrity Media team. We have 25 years of marketing experience and can help you find and implement the best social media marketing strategy for your business. Your free consultation is just a call or email away.