According to the experts who track such things, consumers are exposed to as many as 10,000 ads per day. That is much more input to process than years ago when traditional advertising such as TV, Radio, Newspaper, or Billboards were pretty much the only games in town. Now people have multiple connected devices in-home, all telling them, buy this, try that, listen to this, or come visit us at.
As a business owner or marketer, your challenge is to make your message stand out. A good way to do that is to talk to the right people. Wouldn’t it be great to put your message in front of an audience that is specifically interested in what you have to say? If you’re not speaking to a specific group of people, chances are high that your message will mostly end up lost in a sea of white noise.
Most likely, you’ve already identified your audience through the product or service you provide. For example, if you own a kitchen and bathroom remodeling business, your audience is going to be homeowners. It doesn’t make sense for people who rent an apartment to receive ads for those services. Am I right?
That’s where audience targeting comes in. With audience targeting, we use the Integrity Media data platform to anonymously identify homeowners in your desired geography, and send them your display or video ads, while excluding renters at the same time. This results in more impressions delivered to the right audience, across all devices in the household, maximizing your budget and reducing waste.
Technology allows us to refine our message and our audience to make sure we are targeting the right people, in the right places. Gone are the days of broadcasting to a mass audience, hoping the right people see your ad. If you’d like to learn more about audience targeting and how it can help your business grow, contact the digital wizards at Integrity Media. We can’t wait to speak to you.